Land Rover Reveals LRX Concept At Detroit Auto Show

December 17, 2007 at 7:13 am Leave a comment

Gerry McGovern, the company’s design director, said, “LRX is a design born out of passion for the brand, but it is different, relevant, engaging and exciting – because Land Rover has never built ordinary cars. LRX has a highly desirable identity and the design alludes strongly to its capability, while clearly underlining our forward-looking philosophy – it’s a Land Rover that would be comfortable on Bond Street or Fifth Avenue, but wouldn’t flinch at getting its wheels dirty.”

It feels like they placed all the car assets into one vehicle. And that goes to the LRX – the new car concept of Land Rover.

Land Rover’s managing director Phil Popham also gave his comment on the new car concept of his company. He said, “The LRX concept delivers the powerful message that we are as serious about sustainability as we are confident about the continuing relevance and desirability of our vehicles. LRX is in every respect a Land Rover, but it’s a very different Land Rover.”

It’s all in one they say, the ability of an SUV plus the gorgeous functions of a crossover in a coupe will all be placed on the new car concept.

“LRX has unmistakable Land Rover design and the breadth of capability that you’d expect from our vehicles. But it carries those essentials into a segment where the brand has never been before, and with a proposed level of efficiency that would make it one of the cleanest vehicles in its class,” Popham continued to explain.

Moreover, he also said, “It is Land Rover’s way of affirming the brand’s responsible approach to future product development. At this stage, LRX is purely a concept, designed to help us develop our thinking as well as gauge customer reaction – but this feels like a hugely exciting direction to take.”


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