Ford’s Sync Attracts Buyers

January 3, 2008 at 2:32 am Leave a comment

The Ford Sync was developed by Microsoft and Ford for consumers like you and me. The automaker needs customers and it is a good thing that they have the Sync as it is reportedly dragging customers into dealerships.

Ken Venema, a sales consultant at Pfeiffer Lincoln Mercury in Grand Rapids Michigan had this to say according to The Auto Channel:  “I must have a half-dozen sales because of SYNC. I strongly believe that.  I’m sold on it. And I’m sure glad Ford’s got it.”

Kim Winkler, new car sales manager also of Pfeiffer Lincoln Mercury added:  “I am using (SYNC) as a showroom builder. I am pumped on it because it’s something that we can offer the market that doesn’t focus on price, and it’s something we have that our competitors don’t.”

According to the report:  “SYNC, Ford’s industry-exclusive technology that provides customers in-vehicle voice command compatibility with portable digital media players and most Bluetooth-enabled mobile phones, is helping drive vehicles sales across the country.  SYNC-equipped Ford, Lincoln and Mercury vehicles were moving more than twice as fast off dealer lots in November than those same vehicles without SYNC. And customer satisfaction is high.”

The in-car feature has also received a couple of awards last year.  There is no doubt that the feature will have more consumers lining up on Ford dealerships in the near future.

“It’s early in Sync’s launch — we’ll know more about its impact in a few months — but so far all indicators are extraordinarily positive,” said John Emmert, Sync marketing manager.

Everton McLeod, a sales consultant with Manhattan Ford said:  “It wasn’t like they just told us about it. Everybody had to do something — pair a phone, dial a number — so the instructor could see that we actually grasped what he taught us.”


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